Apples IFA vs. IFV Apple Identifier for Advertisers vs. Identifier for Vendors
suggest change- You can use the IFA for measuring ad clicks and the IFV for measuring app installs.
- IFA has built-in privacy mechanisms that make it perfect for advertising. In contrast, the IFV is for developers to use internally to measure users who install their apps.
- ASIdentifierManager class provides
- **advertisingIdentifier: UUID**: An alphanumeric string unique to each device, used only for serving advertisements.
- **isAdvertisingTrackingEnabled**: A Boolean value that indicates whether the user has limited ad tracking.
- ASIdentifierManager class provides
- identifierForVendor: UUID: An alphanumeric string that uniquely identifies a device to the app’s vendor.
Find your device IFA and IFV here.
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